Leland is the executive creative director and founding partner of Collins. His work focuses on accelerating brand growth through story-driven design.

He has helped brands sharpen and amplify their stories through a wide range of touchpoints: advertising campaigns, global identity systems, retail experiences, packaging systems, service innovations, experiential marketing, mobile apps, and e–commerce platforms. He also develops and publishes new thinking in the emerging field of mass collaboration. His first book, Triumph of the Commons: 55 Theses on the Future earned acclaim for “subversive wit” and having “a grip on the zeitgeist.” Several years ago, Campaign magazine selected him as a Global 30 Under 30.

A sought–out speaker on brands, design, and the future of business, Leland frequently speaks across the globe: Mexico's Ministry of Economics, Design Management Institute, Princeton, Dieline, Gravity Free, Dieline, RGD, ICOGRADA, AIGA, Re:Design, Open Source Fashion, and the Museum of Art & Design—among others.

A faculty member of the School of Visual Arts MFA program, Leland teaches “Designing Interactions” and “Designer as Entrepreneur.” He is also a board member of the AIGA/NY.

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