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Leland Maschmeyer is the chief creative officer and founding partner of Collins. Through a systems thinking lens, he redesigns brands and their customer experiences.

He also teaches in the School of Visual Arts masters program, is a Campaign "Global 30 Under 30," and served on the board of the AIGA/NY between 2014 and 2016.


Published

Campaign, "Why Design Trumps Advertising"
Momentology, "5 Keys to Creating a Superior Customer Experience"
Triumph of the Commons: 55 Theses on the Future
Freerange Volume 7: The Commons, "How to Escape the Inferno"



Interviews / Articles

Forbes, "The Future of Music Videos"
RollingStone, "Control Azealia Banks in Interactive 'Wallace' Video"
Fast Company, "Spotify Unveils A Bold New Brand Identity"
Fast Company, "The Best Branding of 2015"
Fast Company, "Here Is An Open Office Any Employee Would Love
Wired, "2015s Freshest Identity Reboots"
Design Week UK, "Best Design of 2015"
Design Week UK, "The Logos That Defined 2015"
BPO, "Room Essentials by Collins, United States"
BPO, "The Best Packaging of 2015"
BPO, "Freewheel by Collins"
The Dieline, "The Future of Packaging Design"
The Dieline, "5 Questions with Leland Maschmeyer"
Just Creative, "Can Typography Become Conscious?"
AIGA Houston, "Where We’re Going, There Be Dragons"
Herring Design, "Dragon Slayer: Good Branding Takes Courage"
Transform, "Scanning The Shelves: How to Build a Private Label Brand"
Transform, "Spotlight on Caleres"
Brand Channel, "Spotify is Bringing New Look and ‘Tude to SXSW"
On the Commons, "Leland Maschmeyer on Why You Don't Have to Own Everything"



Upcoming Keynotes

Yellow Shoes @ The Walt Disney Company
Orlando, Florida
July 13, 2016

Nordic Easy Fairs Conference
Stockholm, Sweden
October 5-6, 2016
Info

AIGA LA
Los Angeles, California
January 24, 2017


Past Keynotes

HOW Design Live Conference
Atlanta, Georgia
Topic: Using Star Wars to understand the crisis in and future of design

GEL Conference
New York, New York
Topic: Designing for mass collaboration
Watch

Type Directors Club
New York, New York
Topic: My work in generative art and typography
Watch

Houston Design Week
Houston, Texas
Topic: Designer as dragon slayer

Digital Business Forum
New York, New York
Topic: Winning with digital

Dieline Innovation
Paris, France
Topic: Designer as dragon slayer

Open Source Fashion
New York, New York
Topic: Open Innovation

Vor at Ministry of Economics
Mexico City, Mexico
Topic: Community computation: Technology for conquering complexity
Watch

Open Source Fashion
New York, New York
Topic: The massively collaborative future of fashion

Memorial Sloan-Kettering's Zuckerman Research Center
New York, New York
Topic: Community-based algorithms

DMI
Los Angelas, California
Topic: Designing the new economy

How Design Conference
Boston, Massachusetts
Topic: Overcoming the unity of fear with the unity of fascination

AIGA + Museum of Art & Design
New York, New York
Topic: S.O.P.A. v. Surrealism

RGD Design Thinkers
Toronto, Ontario
Topic: Designing a peer–to–peer, open production economy

Re:Design
Portland, Oregon
Topic: Designing for participation

Creative Week
New York, New York
Topic: The rise of human-based evolutionary algorithms

Lore guest speaker
New York, New York
Topic: The sharing frontier

Parsons
New York, New York
Topic: Brand strategy

Creative Inc. @ Disney
Orlando, Florida
Topic: History of Collins' work

Cosmos Club's Superior Business Firm Roundtable
Washington, D.C.
Topic: The peer–to–peer production revolution and P2P design

AIGA Kansas City
Kansas City, Kansas
Topic: Designing for mass collaboration

Massachusetts College of Art Visiting Lecture
Boston, Massachusetts
Topic: Brand as platform

School of Visual Arts
New York, New York
Topic: Building brands at scale

ICOGRADA's Design Currency
Vancouver, British Columbia
Topic: Mythology as a tool for innovation

Princeton University
Princeton, New Jersey
Topic: Art as the antidote for "empathy deficit disorder"